Speakers

Adelle Keely

Chief Executive

Adelle is the Chief Executive & Managing Director of Acumen, an independent corporate and marketing communications agency with offices in Auckland and Wellington. Acumen evolves, promotes and protects brands and reputations by combining human insight with the best of AI.

With over 20 years’ experience in New Zealand, the UK and the US, Adelle brings judgement and a nuanced approach to helping organisations build understanding, engagement, trust and positive action. She is a trusted adviser providing strategic counsel and judgement to help leaders navigate change and complexity, build understanding and trust, and translate engagement into practical action.

Adelle’s approach is pragmatic and deeply attuned to New Zealand’s business, political, media and cultural environments. She leads a team that brings a rare blend of specialist communications expertise, lived experience, sector knowledge and understanding of people and commercial realities. Acumen’s award-winning work spans strategy, corporate and marketing communications, and public policy, helping organisations earn trust, protect their reputations and create opportunities for growth.

Adelle is a PRINZ Fellow and a member of Global Women and The Communications Council.