Speakers

Elin Havard

Sainsbury's Supermarkets Ltd

Elin Havard is Agriculture Manager at Sainsbury's, where she manages the retailer's flagship Gamechanger integrated beef programme. Launched in partnership with ABP in 2018, Gamechanger is one of the UK's largest fully integrated beef supply chains, working with more than 900 farmers through a data-led model that transforms dairy-origin calves into high-quality British beef. Designed to help keep beef in customers' shopping baskets, the industry-leading programme improves supply chain resilience and delivers a consistently great tasting product with a lower carbon footprint. By connecting every stage of the chain, from farm to fork, and partnering closely with producers, genetics companies and technology providers, Gamechanger creates long-term value for farmers, customers and the wider food system.