Speakers

Julian Mellentin

Director

Julian Mellentin is the founder of New Nutrition Business, a company specialised in strategic, marketing and technical insights to the global health and nutrition business for over 20 years. 

We work with a wide range of customers, from global players to grower groups to scientific research organisations. Our customers are in the Americas, Asia and mainland Europe.

New Nutrition Business is best-known for its annual 10 Key Trends in the Business of Food & Health.

Julian Mellentin is a specialist in the business of food, nutrition and health. A brand marketer in his past life, Julian is co-author of  The Functional Foods Revolution, the first-ever book on the business of functional foods (available in Japanese as well as English) and The Food & Health Marketing Handbook.