Speakers

Matt Luxton

Head of Strategic Sales

As Head of Strategic Sales at Silver Fern Farms, Matt leads the Strategic revenue side of the business, the bridge between New Zealand farmers and the customers who value what they produce. His focus is building value streams around customer demand and linking them back to farming landscapes.

In more than 15 years in red meat, including two years leading SFF's US sales from New York, Matt has turned connections into credible programmes that reach customers and consumers around the world. He works with major global and local customers to make sure SFF is backing the right on-farm practices. He also designs new ways of working, from farmer supply clubs to new pricing models.

With his family deeply rooted in dairy, Matt brings a farmer's perspective to the table and sees plenty to get excited about in the years ahead.