Speakers

Rachel Bayfield

Chief Transformation Officer

Rachel is the Chief Transformation Officer at Omnicom Media Group New Zealand, leading the organisation’s data, technology and product capability.

She specialises in turning marketing complexity into competitive advantage, helping organisations redesign how marketing works in a world shaped by data, automation and evolving privacy standards.

Rachel’s experience spans advertising, media, ad tech and data platforms across APAC, Europe and North America. A consistent thread throughout her career has been bridging the gap between vision and practical capability, ensuring technology investments deliver real, measurable outcomes.

She works with Omnicom’s clients, agency leaders and platform partners to unlock the value of first-party data, modernise marketing operating models, and build connected systems that enable smarter, faster decision-making.

Rachel is particularly passionate about defining what good looks like in modern marketing, where data, technology and creativity come together in a way that is both effective and responsibly designed.